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Articles to share with M2M Committee

June 18, 2026 //  by Sherry Cockerham

Posted on LinkedIn October 2025

Karla Trotman, MBAKarla Trotman, MBA   • 1stPremium • 1stElectronics Manufacturing CEO | Board Member | 3rd Gen Entrepreneur | EY Entrepreneur of the Year 2024 winner | EAN inaugural cohort | AuthorElectronics Manufacturing CEO | Board Member | 3rd Gen Entrepreneur | EY Entrepreneur of the Year 2024 winner | EAN inaugural cohort | Author

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5h • Edited •  5 hours ago • Edited • Visible to anyone on or off LinkedIn

Yesterday’s advisory board meeting crystallized something I’ve been wrestling with: leading a manufacturing business in 2025 means navigating contradictions that would make most business textbooks explode. 📚💥

Here’s the reality: One major customer can shift your entire year’s trajectory. The textbook answer? Cut costs immediately. Lay people off. Protect the bottom line. 📉

But here’s what the textbooks don’t account for: my skilled technicians take 6-18 months to train. They can’t be replaced with a job posting. And more fundamentally—they’re not line items on a spreadsheet. They’re people with families, mortgages, lives built around the stability we promised them. 👨🏾‍🔧👩🏽‍🔧

So when revenues dropped this year, we didn’t do layoffs. We reduced hours. We absorbed the pain at the business level to protect the people who ARE the business. Was it the “smart” financial move? My cash flow would say otherwise. But my ability to scale back up when orders return—and my conscience—says yes. ✅

The contradictions keep coming:

Relationships that were once the foundation of business are being replaced by procurement departments focused solely on cost. Customers who used to value reliability now lead with “can you sharpen your pencil on this?” 💰

Tariffs have created chaos nobody talks about. Customers are pausing orders because raw material costs from overseas suppliers keep shifting. Many of these materials simply cannot be made in the U.S. overnight, no matter how high the tariffs rise. 🌍⚡

Everyone says “specialize, find your niche.” But when existing customers are cutting spending, you need to diversify to survive. Which is it? 🤷🏾‍♀️

Banks say they support small manufacturers. Until revenue dips and suddenly that line of credit feels less supportive. 🏦

My advisory board didn’t give me easy answers today. They gave me something better: permission to acknowledge how hard this is. Permission to say that doing right by your people and running a resilient business sometimes feel like opposing forces. 💡❤️

To my fellow manufacturing leaders navigating these impossible contradictions: I see you. This is hard. And if you’re trying to build something sustainable while treating people with dignity in an environment that’s increasingly transactional, you’re not alone. 🙌🏾

Some days leadership is about vision. Other days it’s about grit. Today was a grit day. Tomorrow we keep building. 💪🏾🔨

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June 18, 2026 //  by Sherry Cockerham

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